As with all my projects while employed by Fuel it is important to note that without the collaboration of my fellow employees, the company directors, freelancers and indeed the client themselves, the end results would not have been possible.
Working within the Aldi brand guidelines and using the bespoke illustrations for their festival campaign resulted in an eye-catching and dynamic shop that could be spotted for miles around at the corner of the Jimi Hendrix campsite. The bold and bright facade encloses a well laid out shop with all the festival essentials and a huge part of the challenge was ensuring all the logistics of stocking, staff access, queue management and safety were all accommodated for in this design.
Build by 3Rock