As with all my projects while employed by Fuel it is important to note that without the collaboration of my fellow employees, the company directors, freelancers and indeed the client themselves, the end results would not have been possible. For this project I was creative lead meaning I responsible for ideation, visuals, brand and installations on the day. We knew that Niall was due to appear at a number of other pop up experiences to promote his new album “The Show” in New York and London but his Dublin homecoming was set to be the most hotly anticipated. We developed an experience for invited attendees on Camden Street which had multiple nods to unreleased song titles, photo ops a writing experience with a handwritten not from Niall himself as well as a vocal booth to record content.